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proj-id-guild

Corporate Identity and Publication Design
Adventist Health Glendale Foundation

Our studio designed a modern new visual identity for The Guild, the philanthropic group of (mostly) women volunteers associated with the medical center.

The Adventist Health Glendale Foundation publishes a printed quarterly magazine for donors. Our firm handles art direction, design and production of each issue. The Guild identity debuted in the Fall-Winter 2018-19 edition (two-page spread above).

Art direction & design: Emilie Pallos

  • proj-id-guild

    Corporate Identity and Publication Design
    Adventist Health Glendale Foundation

    Our studio designed a modern new visual identity for The Guild, the philanthropic group of (mostly) women volunteers associated with the medical center.

    The Adventist Health Glendale Foundation publishes a printed quarterly magazine for donors. Our firm handles art direction, design and production of each issue. The Guild identity debuted in the Fall-Winter 2018-19 edition (two-page spread above).

    Art direction & design: Emilie Pallos

  • proj-id-intro2

    Corporate identity — AKA, your brand!

    Identities provide an important visual cue about a product, organization, service or person. Finished art need to work well in various sizes (business cards, online, building graphics). Maintaining consistency in branding across all media is key.

    Identities can be strictly typographic or type paired with artwork. Our studio has been designing identities for more than 20 years. These are just a few favorites.

    We’ll hit the mark with a professional identity that lasts. Not sure where to begin? E-mail us.


    Key to corporate identities (from top, left to right)
     
    Joubert Physical Therapy — one of the top PT medical practices in Los Angeles. The Guild — philanthropic group in Adventist Health Glendale Foundation. The Legacy Circle — philanthropic group in Adventist Health Glendale Foundation. New Frontiers in Health Care — symposium presented by Adventist Health Glendale Foundation. The Alex Theatre, Glendale — 90th anniversary logo for historic theatre. Marissa Benedict — professional classical musician. Thomas Ortiz Hair Salon. Hillary Kim & Raymond Kwok, DMDs — Contempoary Aesthetic Dentistry. Strategybiz Consulting — corporate business strategies. David N. Schultz, Inc. — real estate investments & property management. Marlene Oliphant Designs — interior design firm anniversary logo. Lytle, Tate & Stamper — Oral and Maxillofacial Surgery.

  • proj-id-alex

    90th Anniversary Logo
    The Alex Theatre

    Glendale Arts, management company of the Alex Theatre in Glendale, CA, asked our firm to create a stylish new logo for the Alex’s year-long celebration. Logo is designed for use in print, online, and on street pole banners.

    The theatre has many graphic elements suitable for a logo, but the iconic neon spire is the most well-known. The Spanish-influenced auditorium dates from 1925, but the Art Deco spire and box office were added in the 1940s, hence the unusual combination of architectural styles! The tower’s slim, elegant neon light tubes were the inspiration for our custom illustration. Orange, turquoise and white offset a rich dark blue evening sky.

    Typefaces are Gatsby and Gill Sans, familiar typefaces from the 1920s and ’30s.

    The Performing Arts Center’s venue is a restored vaudeville-era movie house, and destination for theatre, music, dance and film. The Alex celebrates its 90th anniversary in 2015.

    Art direction & typography: Emilie Pallos
    Illustration: Sandy McDaniel

    “The logo is a beautiful piece of art. Bravo, Emilie,for taking an icon and making it shine in a new way.”
     
    Elissa Glickman, CEO
    Glendale Arts / Alex Theatre

    alex theater

    The Alex Theatre’s 100-foot neon tower
    is a beacon in downtown Glendale

  • proj-id-oliph

    Fine Stationery
    Marlene Oliphant Designs

    Stylish, modern, classic stationery system for Marlene Oliphant, interior design firm principal (letterhead, #10 envelope, mailing label and business card). We also created an eye-catching 10th anniversary seal which she uses on letters and correspondence.

    We often ask clients to name his or her favorite color — Marlene likes turquoise.

    Client provided scroll artwork which we updated with new colors, then added classic type and oversaw offset printing on premium paper stocks. Two-sided business card is exceptionally beautiful and memorable — a must for any professional designer!

  • proj-id-kim

    Staff uniforms and white coats feature custom embroidery
     

    Custom Logo & Uniforms
     
    Hillary Kim, DMD, and Raymond Kwok, DMD
    Contemporary Aesthetic Dentistry

    New doctor-owners of an established medical practice hired our firm to create a fresh new identity.

    The versatile “toothbrush” logo is used various ways — embroidered onto staff uniforms and lab coats, and used on window graphics, printed materials and online.

    Result: a modern, unique brand for a contemporary medical team.

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