90th Anniversary Logo
The Alex Theatre
Glendale Arts, management company of the Alex Theatre in Glendale, CA, asked our firm to create a stylish new logo for the Alex’s year-long celebration. Logo is designed for use in print, online, and on street pole banners.
The theatre has many graphic elements suitable for a logo, but the iconic neon spire is the most well-known. The Spanish-influenced auditorium dates from 1925, but the Art Deco spire and box office were added in the 1940s, hence the unusual combination of architectural styles! The tower’s slim, elegant neon light tubes were the inspiration for our custom illustration. Orange, turquoise and white offset a rich dark blue evening sky.
Typefaces are Gatsby and Gill Sans, familiar typefaces from the 1920s and ’30s.
The Performing Arts Center’s venue is a restored vaudeville-era movie house, and destination for theatre, music, dance and film. The Alex celebrates its 90th anniversary in 2015.
Art direction & typography: Emilie Pallos
Illustration: Sandy McDaniel
“The logo is a beautiful piece of art. Bravo, Emilie,for taking an icon and making it shine in a new way.”
Elissa Glickman, CEO
Glendale Arts / Alex Theatre
The Alex Theatre’s 100-foot neon tower
is a beacon in downtown Glendale